Privacy Policy
Her Wild Adventures
Effective Date: Thursday 6th March 2025
Her Wild Adventures (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, sign up to our mailing list, book an activity, or otherwise engage with our services.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
Her Wild Adventures is the data controller responsible for your personal data.
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at:
📧 Email: hello@herwildadventures.co.uk
2. Personal Data We Collect
We may collect and process the following types of personal data:
a) Information you provide to us
Full name
Email address
Phone number
Emergency contact details (for hikes and trips)
Relevant medical or health information voluntarily disclosed for safety purposes
Booking details and communications with us
b) Automatically collected data
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device information
Pages visited and interactions with the website
This data is collected using cookies and similar technologies.
3. How We Use Your Personal Data
We use your personal data for the following purposes:
To manage bookings and provide our services
To communicate with you about hikes, trips, retreats, and events
To send marketing emails and newsletters (where consent has been given)
To ensure your safety during outdoor activities
To improve our website and services
To comply with legal and regulatory obligations
4. Lawful Basis for Processing
We process your personal data under the following lawful bases:
Consent – where you have opted in to receive marketing communications
Contract – where processing is necessary to fulfil a booking or service
Legal obligation – where required to comply with the law
Legitimate interests – where processing is necessary for the operation and improvement of our services, provided your rights are not overridden
You may withdraw consent at any time.
5. Marketing Communications
If you sign up via our website, social media, or advertisements (including Facebook and Instagram), we may send you information about:
Upcoming hikes and trips (including overseas trips such as the Dolomites)
Events, retreats, and outdoor experiences
Relevant updates from Her Wild Adventures
You can unsubscribe at any time using the link in our emails or by contacting us directly.
6. Data Sharing
We do not sell or rent your personal data.
We may share your data only with trusted third parties where necessary, such as:
Email marketing platforms (e.g. mailing list providers)
Booking or payment processors
Local guides or partners (only information required for safety or logistics)
All third parties are required to handle your data in accordance with UK GDPR.
7. Data Retention
We retain your personal data only for as long as necessary for the purposes outlined in this policy, including:
Legal, accounting, or reporting requirements
Ongoing communication where consent has been given
You may request deletion of your data at any time.
8. Your Rights Under UK GDPR
You have the right to:
Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request erasure of your personal data
Restrict or object to processing
Request data portability
Withdraw consent at any time
To exercise any of these rights, please contact us at hello@herwildadventures.co.uk.
9. Cookies
Our website uses cookies to enhance user experience and analyse website traffic. You can control or disable cookies through your browser settings.
10. Data Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, alteration, or disclosure.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website at www.herwildadventures.co.uk.
12. Relationship With Our Terms and Conditions
This Privacy Policy should be read alongside our Terms and Conditions, which set out how we operate our hiking activities, trips, and services, including assumptions of risk, participant responsibilities, and limitations of liability.
In the event of any conflict between this Privacy Policy and our Terms and Conditions, the Terms and Conditions shall prevail in relation to activity participation, safety, and liability matters.
13. Mountain Leadership & Safety Information Handling (UK Best Practice)
In line with UK Mountain Leader best practice and outdoor industry standards:
Personal, medical, and emergency contact information is collected solely for safety, risk management, and duty-of-care purposes.
This information is accessed only by the activity leader(s) or relevant emergency services where required.
Medical and emergency information is carried securely during activities and destroyed or securely deleted once it is no longer required.
Sensitive personal data is never used for marketing purposes.
14. Contact
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:
📧 hello@herwildadventures.co.uk
By using our website, booking an activity, or providing your personal data, you confirm that you have read and understood this Privacy Policy.